Google thanked for removing bullfight adverts

23 May

Google thanked for removing bullfight adverts
14 May 2008

ICABS has thanked Google for removing bullfighting adverts from a page which previews a book about anti-bullfight campaigner, Vicki Moore. In our appeal to the company, we told of how brave Vicki was violently gored by a bull while documenting animal cruelty and sadly died five years later.

“We are sure that it was not Google’s intention to be insensitive or disrespectful but the fact remains that the presence of these links are hurtful not only to Vicki’s surviving husband, Tony, but also to the many people in Ireland, the UK and across Europe who remember the enormous contribution Vicki made to the campaign against bullfighting,” we stated in our correspondence last month.

In an email reply to ICABS, a Google spokesperson acknowledged “the contradiction of showing the ads on a book search site against animal violence”.

ICABS was delighted to subsequently learn, through Tony Moore and his partner Matilda Mench (both of whom launched the Google campaign), that the sponsored links had been removed from the Life on the Line page.

As Google continues to accept adverts from bullfighting-related companies, the campaign continues. Please see below for more details on how you can help persuade Google to stop advertising this abhorrent activity.

Thank Google for removing the bullfighting sponsored links from the Life on the Line page. The links continue to appear on other Google pages, however, so please urge the company to show compassion and stop accepting adverts from those involved in this barbaric blood sport.

Sample Letter
(Please compose your own personal letter if possible. If you do not have time to do this, please send the short sample letter below. Be assertive, but polite, in all correspondence. Thank you.)

Dr. Eric E. Schmidt, Ph.D.
CEO, Google
1600 Amphitheatre Parkway
Mountain View, CA 94043
Fax: 001 650 253 0001

Email Google Ads at:
(If emailing, please try and also post or fax a letter to Dr Schmidt as well)

Dear Mr Schmidt,

I am writing to thank Google for removing bullfighting sponsored links from the Google Book Search page for Life on the Line, a book about brave anti-bullfighting campaigner, Vicki Moore.

Sadly, similar links continue to appear on other Google pages. I ask you to please stop accepting Sponsored Link adverts from companies involved with bullfighting, one of the world’s worst forms of animal abuse. Your decision to disassociate Google from this appalling blood sport would be widely welcomed by millions around the world.

Thank you. I look forward to your positive reply.

Yours sincerely,


Video: Vicki Moore / Life on the Line

Tribute to Vicki Moore and her dedication to helping animals

Read a preview of “Life on the Line – The heroic story of Vicki Moore” by Matilda Mench at:

Purchase the book at
or from your local book shop (ISBN-1904438571)

Video: The Cruelty of Bullfighting

Photos: Bullfighting barbarity

A bull bleeding from its mouth and body moments before being killed with a sword. (Photo: ADDA)


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: